CITY CASES
"I see cities as dynamic brands and living personas, shaping solutions through strategic planning and storytelling to honor their unique cultures. I help them elevate tourism, stimulate local economies, and build meaningful connections with businesses and institutions.”
Projects that impacted
rio de janeiro
As Executive Director of Conspiração, Brazil’s largest production company, I led the strategy and content team behind #RioEuTeAmo, part of the global Cities of Love series (Paris, Je T’aime, New York, I Love You). This multimedia project celebrated Rio through a feature film with interconnected stories by renowned directors, cultural collaborations with local artists, and a viral social media campaign that brought the city’s vibrant spirit to life. More than a love letter to Rio, it positioned the city as a premier global destination for tourism, culture, and investment.
Projects that impacted
KENYA
I created and directed a 4-episode web series and managed the distribution strategy in partnership with the “Olimpíada Todo Dia” portal to tell the story of Kenya’s famous mantra Majambo, connecting the running community with this way of life and becoming the new Adidas campaign.
Projects that impacted
south america
Cidade Corrida was a web series with millions of views that I created and produced, with Gol Airlines as a sponsor, that showcased the running culture in 18 destinations across South America. Each episode highlighted a city’s landmarks, culture and unique running routes, featuring inspiring stories from real clients that love running. Supported by a strategic plan, the series blended storytelling and travel, promoting an active lifestyle while positioning Gol Airlines as the go-to partner for exploring South America’s vibrant cities.
Projects that impacted
japan
I’ve created and produced, in partnership with Japan House and Icons, a series of documentary programs exploring the cities of Santos, Campo Grande, Curitiba, and São Paulo to celebrate the anniversary of Japanese immigration to Brazil.
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The project was broadcast live in both Brazil and Japan, reaching audiences through TV channels and social media platforms.